Thoughts: Macworld '07

Regarding the iPhone: I'll see it when it hits the market. Currently, all there is at Macworld is one single rotating iPhone inside a glass enclosure playing a movie and a big screen on which an Apple employee gives the Steve Jobs-ish demo of iPhone every half an hour or so while entertaining questions from the audience.

Now, Macworld itself. Well, I'm in the camp that thinks it was a huge disappointment. Not a thing got announced, introduced or released that can actually be called a Mac or that runs on one. No hardware, no software. Gee, I guess I shouldn't have kept my expectations too high; it's only Macworld after all. My problem is not that Apple released a phone. After all, there is only so far you can go to continuously improve a product and the iPod has had five years of overhaul now. What annoys me is that they introduced iPhone at Macworld. I would have much rather had a more run-of-the-mill keynote which talked about the iPod's progress but didn't introduce much new iPod-related stuff, introduced a new iLife and iWork, and perhaps a new Mac or two. Maybe something new in iTunes, like more movie companies or perhaps a guy from Adobe or Microsoft demoing betas of their Universal Binary suites. What annoys me is that this Macworld (from the Apple stand point) had almost nothing to do with Macs. The iPhone only runs "Mac OS X" not Mac OS X and ditto for the Apple TV. What annoys me is that the iPhone could have been introduced at any old Apple Special Event like all those other weird things like the iPod Hi-Fi. Since they didn't even have iPhones that people could actually hold in their hands and use, there was almost no point in releasing it at the Expo. What would have made a lot of sense would be introducing, say, MacBook Pros with a new form factor, a Mac Pro with two quad-core chips or a revamped Mac mini. And what the hell? No new iWork and iLife was really surprising.

So, in my opinion, the Macworld show floor was pretty dull this year as compared to 2006 and I was honestly a bit bored. Still, I got some free goodies including a Disco T-shirt. :-D 

Comments (8) Posted on at  

  • » I don't know about the show floor, but I loved the keynote. :)
  • » the point of releasing the iphone now is that when the get FCC working on it, it has already been known, and macworld is not only about macs, its about apple afterall and the iphone still is hardware and highly expected, so i think they did pretty well (check the stockings)
  • » I'm not saynig Apple didn't do well. I'm saying I'm disappointed. God...
  • » They did introduce a new Airport Extreme that looks pretty strong.
  • » `Perhaps the name change of the company says it all.
  • » Macworld is the biggest annual show for Apple, and it has an economical impact on how investors perceive Apple's strategy for the rest of the year. As so, I can't imagine the iPhone not being announced at Macworld.

    I'm sorry but there is no way iLife or iWork would have made the tenth of the buzz the iPhone just did. Okay, it's nice software but not as groundbreaking as the iPhone's presentation whatever the added functionalities might have been.

    Whatching Adboe CEO running CS3 on Universal Binary just makes no sense from a show perspective. It's a show remember.

    Now you're bitter and that's your right. But I think this is one of the major keynote in Apple's history. Not just some random Macbook redesign.
  • » I really am not yet an Apple customer yet, but I already have a phone with Cingular's service. Now that everyone over the age of 9 already has a mobile phone, people will have to *really* want this or they won't pay the $100 and up "breakup fees" for their current carriers.

    On the other hand, I have a few computers to replace over the next two or three years, and knowing that everything good about Windows Vista was already present in Mac OSX means that Apple missed a unique opportunity to show people why the extra hassle of Vista is not worth it.

    The other thing, in my eyes, is that an iWork announcement (say one or two more apps in the suite plus support for the ISO 26300 standard file formats) will say "we are committed to making sure this platform stays relevant," even if the major seller of office apps were to abandon the Mac OSX market.
  • » ^Yeah, then all of those announcements would get buried by coverage of the iPhone. By doing those announcements later, they ensure that those products get the appropriate coverage.